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Ecom Mastery Platform
Introduction
Welcome (4:14)
Game Plan (12:18)
30,000 ft. View (10:42)
Module 1 - Store Set Up
Store Name (7:17)
Domain (8:25)
Logo (10:58)
Shopify Set Up (4:34)
Theme (16:34)
Navigation (14:41)
Payments Set Up (6:17)
Shipping Set Up (12:48)
Checkout Set Up (3:20)
Connecting Domain / Email / Logo (4:29)
Unlock Store (0:37)
Module 2 - App Arsenal for a High Converting Store
Abandonment Protector (11:21)
Custom Receipts (7:52)
Order Lookup (5:01)
Social Proof with Reviews (15:50)
Offer Bar (5:31)
Imply Scarcity (7:31)
Social Proof #1 (3:59)
Social Proof #2 (2:51)
Establish Trust #1 (1:33)
Establish Trust #2 (3:35)
Fulfillment App (15:21)
Email Provider (5:09)
Email Collector (10:58)
Backend Upsells (28:43)
Business Line (5:27)
Video Exercise
Module 3 - Find Hot Products
Finding Hot Products Lesson 1 (16:28)
Finding Hot Products Lesson 2 (3:31)
Finding Hot Products Lesson 3 (8:27)
Finding Hot Products Lesson 4 (2:23)
Finding Hot Products Lesson 5 (7:31)
Finding Hot Products Lesson 6 (6:57)
Finding Hot Products Lesson 7 (9:45)
Finding Hot Products Lesson 8 (13:33)
Module 4 - Launching Your Ads
Business Manager Overview (5:20)
The Facebook Pixel (7:30)
Facebook Fan Page (6:06)
Fanpage Settings and Moderation (7:27)
Prep Work for Creating Facebook Ads (13:02)
Method #1 - Launching Your Facebook Ads (29:36)
Keywords and Ad Sets (20:25)
Keywords and Ad Sets Part 2 (19:04)
Ad Metrics - Kill or Scale Your Ads (8:23)
Creating Custom Audiences for Retargeting and Lookalike Models for your Ads (15:05)
Retargeting Sequence (13:27)
Method #2 - Launching Facebook Ads (5:12)
Reveal (6:33)
Exercise
Module 5 - Email Marketing
Overview (3:02)
Email Set Up (2:18)
Email Template and Retail Offer eBlast (21:23)
Follow up eBlast to Non-Openers (6:29)
Welcome Series (15:38)
Email Retargeting (2:23)
Email Marketing Schedule (9:36)
Module 6 - Outsourcing Your Work
Overview (2:00)
Hiring a Virtual Assistant (10:05)
Automated Fulfillment (4:10)
Add Tracking Numbers to Shopify Order (3:13)
Tracking your ROI on Sales
Building Your Team (9:10)
Bonus 1 - Scaling Your Winning Ads
How to Scale Your Winning Ads (12:26)
Bonus 2 - Backend Conversion Funnel
Automated Backend Conversion Funnel (19:38)
Bonus 3 - Done For You Customer Service
Customer Service Email Templates
Overview
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